meaning the food and specialty channel is now available for subscription in three million homes across Canada, a boost from the 2.5 million households it reached through Bell TV, Bell Fibe and Eastlink at the end of 2013.
“Bell is available out West as well, but certainly not with the same penetration that Telus has,” Chris Knight, CEO, Gusto, tells MiC. “They are big players in the West and that is going to significantly increase our presence in those markets.”
The channel, which targets women aged 25 to 54 with cooking shows during primetime and lifestyle series throughout the day is set to expand its slate of programming with original productions launching later in the summer that have the possibility of product integration and branded content elements, says Knight.
Gusto TV’s expansion onto Telus will be promoted with a media campaign in Calgary, Edmonton and Vancouver featuring radio spots with Knight announcing the launch of the channel in the areas and OOH spots in those cities. Media for the campaign was done by VMC Media in Toronto with creative done in-house at Gusto TV.
Telus provides BabyTV to its optik tv on the go tv line-up
BabyTV, a 24-hour commercial unfastened television channel for infants and babies has been introduced to Telus’s optik tv on the go television line-up.
The station is now available in English and Mandarin to optik tv on the go circle of relatives theme percent subscribers and in French as a part of Telus’ Famille %.
BabyTV capabilities short-shape episodes that discover early getting to know themes with an emphasis on discern-baby interplay. Signature indicates include, “Charlie & The Numbers,” a playful creation to numbers and counting; “Tulli,” a guessing game that looks at objects from a infant’s attitude; “Oliver Discovers,” a display that explores first concepts that may be discovered all round us; “Pim & Pimba,” an imaginitive series that makes use of ordinary gadgets in a position-gambling game; and “First baby Songs,” that is a production of preferred nursery rhymes and children’s track clips, among others.
based in 2003, BabyTV is now to be had in over ninety nations broadcasting in 17 languages.
discuss optik tv on the go software services and Telus services in digital home’s Telus dialogue forums.
Gusto tv proclaims release on Telus Optik